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• John
Doerr of Forbes Magazine has said, "The Internet will be the
biggest legal creation
of wealth ever." (Forbes, 7/98) • Did you know that while the U.S. economy grew by only 2.3% last year, the Internet grew by 174%? (University of Texas Center for Research in E-Commerce, Jupiter Communications)
• e-commerce…its how we will conduct business
| Trend 2—Health is emerging as one of the leaders in the Internet economy for both information and product purchases. |
 • 60 million
Americans went online in search of health and medical information
in 1998. (Hartman Study,
1999) • Of people who frequent health and medical websites, 82% believe the Internet offers better information on new medication than what their doctor or pharmacist has in their office • According to Forrester Research, by the year 2005, $33.6 billion dollars will be spent on health care products and prescriptions purchased through the Internet. • The Internet is poised to become the superstore for health and nutrition supplements, and the reference desk for current health-related topics. |
| Trend 3—Purchase decisions on the web are driven by word-of-mouth |
 • According
to a study conducted by 'Cognitive" research, when people want
specific information
or products on the web, they will visit the site if someone
recommends it to them. • Compared with other means, word-of-mouth far exceeds even the second-most influential method. • Word of Mouth has the strongest influence on buying choices and driving people to web sites. As people are looking for trusted health and nutrition supplements, they will turn to a friend for advice. |
The most
successful .COMs
will focus on health, and utilize the direct selling model-leveraging
the power of
personal recommendation in order to own the greatest share of the
Internet economy.
Don't miss this opportunity. Pharmanex has positioned its self to help
you take advantage
of these three great trends. Act now and capture your piece of the $1.3
trillion pie.
